Globally, an estimated one billion Tires reach the end of their useful lives every year. We are contributing to the circular economy by putting it to efficient utilization of the natural resources associated with tires. Recycling end-of-life tires not only helps reduce the reliance on limited natural resources but also provides innovative materials for future use. By doing so, we are actively working towards a more sustainable and environmentally friendly solution.

It is evident that End-of-Life Tires (ELTs) represent a plentiful and valuable resource that can play a significant role in establishing a circular economy, while also delivering substantial social and economic advantages when managed sustainably. This achievement can be realized gradually through the deliberate development of favourable conditions.